SFA group

SFA in a few dates: 60 years of existence

For more than 60 years, the companies of the SFA Group have been working to provide their professional and private customers with ever greater sanitary comfort in their daily lives. They offer much more than technological know-how; they provide inventive, reliable and easy-to-use solutions.

A state of mind and a way of doing things that resulted in 1958 in the first Sanibroyeur. A brilliant idea that continues to revolutionise interior design all over the world. This mastery of pumping solutions has spread over the years, providing valuable assistance in a wide variety of sectors.

The SFA Group is developing around 4 areas of activity:

  • Water treatment,
  • Equipment around the shower, balneotherapy and spa,
  • Domestic pumping solutions,
  • Professional pumping solutions.

From 1958 to today

1958

Creation of SFA and the first toilet grinder

Acquisition of Europelec

1970

Locations in Europe and North America

1978

First TV campaign

1988

Acquisition of Kinedo

1990

ISO factory certification

1993

Grandform joins the group

2019

Acquisition of Zehnder Pumpen

2020

Rachat de Aquasystem et de Format

New visual identity

1958

Création de SFA et du premier broyeur WC

Acquisition de Europelec

1970

Implantations en Europe et en Amérique du Nord

1978

Première campagne TV

1988

Rachat de Kinedo

1990

Certification ISO des usines

1993

Grandform rejoint le groupe

2019

Rachat de ZehnderPumpen

2020

Rachat de Aquasystem et de Format

Nouvelle identité visuelle

The essentials of the SFA GROUP brand that make it different

Why we exist

Design and manufacture domestic and professional solutions wherever water flows and drains.

Our vision, our ambition

Based on design and industrial expertise in pumps and sanitary solutions (bathrooms), deploy a specific culture of comfort in all markets.

Our positioning

Global group, providing universal and inventive (practical and adaptable) solutions.
Quality at the best price: value for money solutions.

Inventiveness at the heart of our DNA

A signature value of the SFA Group. It combines creativity, a pragmatic and clever mindset that allows us to find and propose simple but groundbreaking solutions. Inventiveness is a form of intellectual skill that characterises our Group. Sanibroyeur, Sanifloor, Sanicompact, the Air system in balneotherapy, the mounting systems for showers..., are all proof of this.

SFA Group Core Values

Over its 65-year history, our Group has acquired the stature of a global business and the reputation of a decent and responsible company thanks to its core values, which are personified in every employee.

INVENTIVENESS

We create smart solutions

Our inventiveness is the key to our success. We creatively solve complex sanitation challenges and advocate for the development of novel solutions. We encourage each other to expand our skills and remain open to growth and continuous improvement.

COMFORT

We bring comfort to people’s lives

Our focus is on high-quality, reliable, and long lasting products that make a difference in people’s lives. We are committed to maintaining the integrity of our products and ensuring the comfort and safety of our customers and employees.

SIMPLICITY

We keep it simple

We emphasize simplicity in everything we do. Our goal is to develop solutions that effectively address complex challenges while being easy to understand and apply. Simplicity also requires clear communication; we believe in open and direct communication with all parties.

CARE

We care for people and planet

Our responsibility extends beyond our organization. We advocate for the well-being and safety of our employees and cultivate an inclusive environment that values diversity. We consider the social and environmental implications in everything we do and work towards making society and the environment a better place.